Big Orange Shoe Shop was opened in 1975 by West Liberty native, Ken Lehman. An avid fan of all things running, Ken founded the “Big Orange” Cross Country program at West Liberty-Salem Schools, where his team won four consecutive state titles in a row from 1976-1979. As Ken is a well-known icon for West Liberty athletics, Big Orange Shoe Shop (B.O.S.S.) is well known as an icon for the West Liberty community (and beyond!).

B.O.S.S. now offers silk screen and custom embroidery for teams, organizations or even businesses. Customers love the store because of its history and loyalty to not only the West Liberty community, but other local schools and community organizations, as well. Team uniforms and apparel are provided to Benjamin Logan, Triad and many others. You can also order and customize your school jacket with Big Orange Shoe Shop.

Big Orange Shoe Shop has sponsored the annual BOSS Summer Run since its inception in 1977, where male and female age group winners receive certificates to the store. Proceeds from the BOSS Summer Run benefit the West Liberty-Salem Big Orange Cross Country program. The B.O.S.S. crew provides the t-shirts for the race, as well as other races like the Annual West Liberty Luminaria 5K. First place winners from the Luminaria 5K also receive certificates to B.O.S.S.! You will also find the B.O.S.S. crew set up at different sporting events and festivals, like the West Liberty Labor Day Festival – where you can shop their full store. It is important to them to support the community and give back when they can.
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“B.O.S.S.,” the store’s nickname from a time when Ken’s team was overcoming adversity and winning state titles still holds true to this day. After Ken, Pat & Jim Clement were owners, as well as Julie & Dennis McIntosh. Tim continues to hold the business to the same old-school high standards that the previous owners did and pushes through adversity like the Covid shut down and the challenges that come from being a rural, small-town business. One thing that stands out now is that Big Orange Shoe Shop is now the official uniform shop for AGC Automotive. They provide three full uniforms for each AGC employee, and this service has positively enhanced the success of B.O.S.S.

Please join us in congratulating Big Orange Shoe Shop as being the Logan County Chamber of Commerce December 2023 Business of the Month!
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Located next door was a flower shop and on slow days, Kristie would join them to help create flower arrangements. They taught her a lot (more than either of them knew!) and before long, she was even creating vintage setups for weddings, such as unique arbors made of books and trees and adding seating areas! Not long after, a bride came to her in a panic when their florist could no longer provide for the wedding. Kristie used her years of creative experience and saved the bride’s wedding day (which was the next day) and wedding flowers! Since then, people have been calling and requesting wedding flowers and that’s really where Dorcey’s Flowers begins.

Four years ago, Kristie moved the business to Logan County because she saw a positive change in the area that she wanted to be a part of. Initially opening in Bellefontaine, Kristie soon began looking for a bigger space as business continued to expand. Thankfully she found the perfect spot at 118 N. Detroit Street in West Liberty a little over a year ago. Timing was great for the larger space, as last year during the busy Fall wedding season, Dorcey’s had 14 weddings to prepare flowers for!

Starting with 3 machines and a small tool shop, IEG Plastics was founded in 2004 with a vision to supply customers with high quality plastic injection molds. Initially, the company started supplying customers with plastic injection molds that were built offshore and then brought back to the United States for production. In addition, IEG chrome plated parts out of Korea, China and Taiwan. This practice gave the company a chance to diversify their services and ultimately open their Bellefontaine injection molding facility in 2015, located at 223 Lock and Load Drive. This was done in an effort to re-shore work and to better support their customer base.
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Selecting the Bellefontaine location was a strategic decision for IEG. After sitting down with community leaders and discussing many options, the local support and the promising manufacturing labor pool made Logan County a favorable choice for the company. Jim Moore, Owner, boasts about what a great team and staff he is privileged to have. This can be attributed to the fact that the team “lives and dies by their core values.” Those core values are: Positive Thinking is Powerful Thinking; Lock & Load; Individual Commitment to the Group Effect; Do the Right Thing; Aim for the Highest Peak. IEG’s experienced team of professionals operates on the Traction Entrepreneurial Operating System (EOS). This EOS is built around accountability, both to the team members at IEG and to their customers. Using the tools and key components of Traction (Vision, Data, Process, Traction, Issues & People) fuels IEG’s business approach of providing customers with top notch service, impeccable quality, and unparalleled partnership with clients.

Not only does the IEG team strive to exceed expectations in their business, but they also focus on being positive community members. They actively share their time and talents in support of causes to help improve and bring measurable change to the community. IEG has been a Chamber member since shortly after opening their Bellefontaine location. They believe their Chamber membership is beneficial in many ways, but especially in the areas of networking and keeping up to date on what’s happening around Logan County. This greatly affects the company, as IEG thrives on word of mouth.

2. Loyalty Programs and Referral Incentives
Rewarding your existing customers for their loyalty can drive repeat business and customer retention. Implement a loyalty program that offers discounts, exclusive offers, or even free products/services to customers who make repeat purchases. Additionally, create referral incentives where customers receive rewards for referring new clients to your business. This word-of-mouth marketing can significantly expand your customer base.

3. Limited-Time Offers
Create a sense of urgency and excitement with limited-time offers. Whether it's a flash sale, a seasonal discount, or a special promotion tied to a specific event, these time-sensitive deals can encourage potential customers to make a purchase sooner rather than later. Make sure to effectively communicate the urgency through your marketing materials.

4. Collaborations and Partnerships
Teaming up with complementary businesses can be a win-win situation for all parties involved. Collaborations and partnerships can expose your business to new audiences and broaden your reach.

5. Email Marketing Campaigns
Email marketing is far from obsolete. Building an email list of interested customers gives you a direct line of communication. Send out regular newsletters with updates, promotions, and valuable content. Personalization is key – tailor your emails to individual preferences for better engagement.

​Promoting a small business requires creativity, consistency, and a strategic approach. By mastering the art of content marketing, loyalty programs, limited-time offers, collaborations, and email campaigns, you can effectively reach your target audience, build a loyal customer base, and ultimately drive your small business toward lasting success. Remember, the best strategy may vary depending on your industry and target audience, so don't hesitate to experiment and refine your approach based on what works best for your unique business.

With a clearer understanding of your business's strengths and weaknesses, consider refining your strategy. Are there new markets to tap into? Could you expand your product or service offerings? Use this period to brainstorm and plan for growth. 

2. Invest in Training and Development:
Enhance the skills of your team members during the slow season. Offer training sessions, workshops, or online courses that can help them become more proficient in their roles. This investment not only improves your team's capabilities but also boosts morale and job satisfaction.

3. Update Your Marketing Materials:
Revamp your marketing materials, both digital and physical. Update your website, refresh your social media profiles, create new content, and brainstorm innovative marketing campaigns. such as blog posts or videos. Consider offering special promotions, discounts, or loyalty programs that can attract new customers and incentivize repeat business. These efforts can help maintain your brand's relevance and visibility, even during slower periods.

4. Conduct Research and Development:
Use this time to explore new product or service ideas. Gather feedback from your team and customers, and begin prototyping or planning for future launches. Innovation can set your business apart and generate excitement.

5. Perform a Financial Checkup:
Review your financial statements, budgets, and projections. Identify areas where you can cut costs, allocate resources more effectively, or invest in growth opportunities.

6. Take Care of Yourself:
Lastly, don't forget about your own well-being. The slow season can be stressful, but it's also a chance to recharge. Use the extra time to focus on your health, hobbies, and spending time with loved ones.

​A business's slow season doesn't have to be a period of stagnation. It can be transformed into an opportunity for growth, innovation, and preparation for busier times ahead. By strategically investing your time and resources, you can position your business for success and come out stronger on the other side.