Located next door was a flower shop and on slow days, Kristie would join them to help create flower arrangements. They taught her a lot (more than either of them knew!) and before long, she was even creating vintage setups for weddings, such as unique arbors made of books and trees and adding seating areas! Not long after, a bride came to her in a panic when their florist could no longer provide for the wedding. Kristie used her years of creative experience and saved the bride’s wedding day (which was the next day) and wedding flowers! Since then, people have been calling and requesting wedding flowers and that’s really where Dorcey’s Flowers begins.
Four years ago, Kristie moved the business to Logan County because she saw a positive change in the area that she wanted to be a part of. Initially opening in Bellefontaine, Kristie soon began looking for a bigger space as business continued to expand. Thankfully she found the perfect spot at 118 N. Detroit Street in West Liberty a little over a year ago. Timing was great for the larger space, as last year during the busy Fall wedding season, Dorcey’s had 14 weddings to prepare flowers for!
Kristie’s background is unique and there’s no doubt the creative industry is where she is supposed to be. She used to work in the film industry, where she created sets and costumes for Directors. Eventually, she became her own Director and even won an MTV Movie Award. Due to her creative past and experience, Kristie feels that she can execute any idea her customers come up with. The Dorcey’s Flowers marketing strategy is much like others with a focus on social media, but what sets them apart is Kristie’s view on customer service. She makes sure to go above and beyond for her customers. She also makes sure to be involved in the community and stresses the importance of being a Chamber member, which can help with business visibility. Kristie says that being a part of a Chamber is like being part of a business family and the networking that comes from it helps her business (and many others) thrive.
You can check out Dorcey’s Flowers for a special event this weekend, November 9-11, where the flower studio will be open for a retail shopping event. This one-of-a-kind event is a chance to do some holiday shopping and find some of Kristie’s “mistletoe magic” for yourself. On Wednesday, November 15, you can also join Kristie for a Holiday Wreath Workshop at BUILD Cowork + Space from 6:30-8:30pm. You’ll also want to save the date for the last Saturday in April 2024 for something special that is in the plans! Find more information about these events on Dorcey’s Facebook page.