Prescription Bliss began in 2018 when Andrew Brewer stumbled across Prescription Assistance Programs while working on a project that was reviewing healthcare options. He quickly understood that many people were facing a tough situation – prescription costs were high, and insurance wasn’t always covering the bills. Digging a little deeper, he also recognized how complex the process was to obtain help. Feeling the need to raise awareness and advocate for individuals when, in many cases, they did not have anyone else to do it for them – Prescription Bliss was launched. While continuing with their full-time jobs, Andrew, and wife Jennifer, began to benchmark the industry to understand how to best serve their members. With support and assistance from family, everyone involved made it their mission to start connecting as many people as possible with resources to save on their medications. Shortly after, Andrew made the decision to leave his full-time position to focus on growing the business. Just a few months later, they were able to move their home-based business to an office space in Downtown Bellefontaine. In March 2020, just as the country was shutting down and despite the challenges brought by the pandemic, the first Prescription Bliss office opened, and Jennifer left her employer to come on board full time. At this time, they were serving only 5 members. Today, just a short 5 years later – Prescription Bliss has 8 employees, has served over 2,000 members, and has saved members an estimated $24 million in prescription costs. A large population of members are from Logan County and across Ohio, with a current reach of 49 states!
option for them. They help educate and advise individuals on ways to reduce prescription costs, all while being transparent. Members join Prescription Bliss through referral sources, such as their doctor, insurance agent, family, or friends. Their team brings a combined 45 years of experience to the table, with direct experience in grants, pharmaceutical programs, and internationally sourced medications. Prescription Bliss’ connection to Logan County is deep-rooted. They’re not just about business, they’re about building a community. The Brewers’ ties to the area and their commitment to meaningful employment opportunities led them to keep their business near home. Their involvement in community events and various recognitions underscore their dedication. Recently, they were awarded Female-Owned Business certification and were chosen for the Logan County Chamber of Commerce 2022 Emerging Business Award.
Bliss exists to provide options to those that did not know they had one. You can join the celebration and meet the team by attending their Open House on Friday, September 8 from 3:30-5:30pm, located at 111 W. Columbus Ave., Bellefontaine. In addition, the Chamber team will hold a ribbon cutting at 4:30pm to commemorate Prescription Bliss’ new office.
For more information about Prescription Bliss and their valuable services, you can visit their website: prescriptionbliss.com. You can also find them on Facebook and LinkedIn. Please join us in congratulating Prescription Bliss on being the Logan County Chamber of Commerce September 2023 Business of the Month!
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The foundation of any successful email marketing campaign lies in having a quality email list. Focus on growing your list organically by offering valuable content and incentives to your website visitors, customers, and social media followers. Implement clear and transparent opt-in forms, ensuring that subscribers know what to expect in terms of content and frequency.
2. Personalization and Segmentation: Personalization is the key to making your subscribers feel valued and understood. Use the data you have collected to segment your email list based on demographics, behavior, and preferences. By sending targeted and relevant content to specific groups, you can significantly improve open rates, click-through rates, and overall engagement. 3. Compelling Content Creation: Your email content should be engaging, valuable, and align with your audience's interests. Craft attention-grabbing subject lines that entice subscribers to open your emails. Use a mix of informative articles, promotional offers, product updates, and exclusive content to keep subscribers interested and eager to hear from you. 4. Mobile Optimization: With the majority of emails now being opened on mobile devices, it's crucial to ensure that your emails are mobile-friendly. Optimize your email templates for various screen sizes, and keep your content concise. Test your emails across different devices and email clients to ensure a seamless user experience. 5. A/B Testing for Optimization: To continuously improve your email marketing efforts, conduct A/B tests on various elements of your emails. Test different subject lines, call-to-action buttons, images, and content layouts to identify what resonates best with your audience. Use the insights gained from these tests to refine your email campaigns and boost their effectiveness. 6. Automation and Drip Campaigns: Save time and increase efficiency by leveraging automation and drip campaigns. Set up automated welcome emails, abandoned cart reminders, and post-purchase follow-ups to nurture leads and maintain customer engagement. Automation allows you to deliver timely and relevant messages without constant manual intervention. 7. Monitor and Analyze Performance: Regularly monitor the performance of your email campaigns using analytics. Key metrics to track include open rates, click-through rates, conversion rates, and unsubscribe rates. Use this data to identify patterns, understand subscriber behavior, and refine your strategies to achieve better results. 8. Compliance and Privacy: Maintain a strong focus on compliance with email marketing regulations, ensure that your subscribers have given explicit consent to receive emails from you and provide a clear option to unsubscribe in every email. Email marketing remains a powerful and cost-effective tool for businesses to engage with their audience and drive results. By building a quality email list, personalizing content, optimizing for mobile, and using data-driven insights, you can create compelling email campaigns that resonate with your subscribers. Embrace automation to streamline your efforts and always prioritize compliance and user privacy. With dedication and a strategic approach, email marketing can become a key driver of success for your business, nurturing relationships and driving revenue for the long term.
As a business owner, it's crucial to understand that mistakes are inevitable and an essential aspect of the learning curve. Rather than beating yourself up for errors, embrace them as opportunities for growth. Each mistake offers valuable insights and lessons that can help you refine your strategies and make better-informed decisions in the future. As a leader of your business, creating a culture that embraces mistakes as stepping stones to success encourages creativity in your team.
2. Set Realistic Expectations: One of the main reasons entrepreneurs tend to be hard on themselves is setting unrealistic expectations. While ambition is essential, striving for unattainable goals can lead to disappointment and burnout. Instead, break down your long-term vision into smaller, achievable milestones. Celebrate each accomplishment along the way, appreciating the progress made rather than focusing solely on the destination. 3. Practice Self-Compassion: Running a business requires tremendous effort, and sometimes things might not go as planned. During these challenging moments, it's crucial to be kind to yourself. Treat yourself with the same compassion and understanding you would offer to a friend facing similar struggles. Acknowledge your efforts, strengths, and the dedication you invest in your business. Remember that it's normal to encounter setbacks and difficulties along the way. 4. Seek Support and Build a Network: Entrepreneurship can be a solitary journey, and the weight of responsibilities can feel overwhelming. Surround yourself with a supportive network of fellow entrepreneurs, mentors, or industry peers. Sharing experiences, challenges, and triumphs with others who understand your journey can be incredibly cathartic and inspiring. Additionally, seeking guidance from experienced individuals can offer valuable insights and help you gain perspective on your business challenges. 5. Celebrate Your Wins: In the pursuit of growth, we often overlook the significance of celebrating our achievements. No matter how big or small, every win deserves recognition. Taking the time to celebrate milestones not only boosts team morale but also reminds you of your progress and capabilities. Celebrations act as fuel, motivating you and your team to keep pushing forward during challenging times. 6. Embrace Flexibility: As a business owner, you need to be adaptable to the ever-changing marketplace. Embrace flexibility and be open to adjusting your strategies as needed. Understand that not every decision will yield immediate success, but each one is a stepping stone towards a stronger, more resilient business. Being flexible allows you to pivot when required, which is often essential for long-term sustainability. As a business owner, it's essential to recognize that not being hard on yourself doesn't equate to complacency or lack of ambition. Instead, it's about acknowledging your humanity, accepting imperfections, and viewing failures as valuable learning experiences. Embrace self-compassion, set realistic expectations, and build a support network that helps you navigate the entrepreneurial journey with resilience and determination. By fostering a positive and understanding mindset, you'll find the strength to overcome challenges, unlock your true potential, and truly enjoy the fulfillment of your entrepreneurial dreams.
As Julie shared, “We want guests to have the perfect experience each and every time they stay with us. We’re all about the details and little extras.” Some of their “extras” include a welcome basket with snacks and gift cards to Rainbow Row shops, top-notch mattresses and bedding, and unparalleled standards for cleanliness. Each flat highlights a different region of the world, from Sub-Saharan Africa to Antarctica. The Flats are a favorite for traveling healthcare workers and businesspeople, and are also an excellent option for out-of-town guests and those passing through the region.
The Flats are available for booking through Airbnb and VRBO. You can also book directly through their website and learn more at www.theflatsdowntown.com. Congratulations, Julie and Norm – this is a wonderful addition to our community!  The Chamber celebrated with Shannon Maier, founder of Journey Living, and her team on the opening of the new Sozo Center on S. Main Street in Bellefontaine. In her previous role as a truancy officer for Bellefontaine City Schools, Shannon saw a need for counseling for some of the young people she interacted with. Her passion is to guide people of all ages through their own personal journey while teaching them strategic life skills through her G.O.A.T. program, life coaching, and public speaking engagements. Tammy Nicholl recently joined the JLM team after a long and rewarding career of social work and addressing mental health and addiction issues in our community. The Sozo Center is the new home base for Journey Living Ministries and is located at 661 S. Main Street, Bellefontaine. You can learn more about JLM's work at their website, www.journeyliving.org. Congratulations, Shannon & Tammy!
August 4 marked the official opening of the One-Eyed Cookie Lab! Owner Jennifer Rachek has been baking her whole life and decided to turn her hobby into a business in 2020, naming it after her one-eyed Labrador Amelia (the original “one-eyed cookie lab”). Her record-breaking ribbon cutting crowd is a testament to how excellent her cookies are! Jennifer’s shop in the Historic Opera Block on Court Avenue in Bellefontaine will be open Wednesday – Saturday 10 – 8pm starting in mid-August. You can learn more about the One-Eyed Cookie Lab at www.oneeyedcookielab.com. Congratulations, Jennifer – the Chamber team is so excited to have you in downtown Bellefontaine and we look forward to regular stops in your store!
2. Ignoring the Importance of Branding:
Branding is more than just a logo and color scheme. Neglecting to invest in strong branding can result in a lack of brand recognition and differentiation from competitors. Consistent branding across all channels helps build trust and loyalty with customers. 3. Overlooking the Power of SEO: Search Engine Optimization (SEO) is crucial for online visibility and organic traffic. Ignoring SEO best practices can cause your website to rank poorly in search engine results, making it challenging for potential customers to find you. 4. Neglecting Mobile Optimization: With the increasing use of mobile devices, having a mobile-optimized website and mobile-friendly emails is crucial. Failing to optimize for mobile can lead to a poor user experience and high bounce rates. 5. Relying Solely on One Marketing Channel: Putting all your marketing efforts into one channel can be risky. Diversify your marketing strategies to reach a broader audience and reduce the risk of losing all your traffic and leads if one channel underperforms. 6. Disregarding Social Media Engagement: Using social media solely as a broadcasting platform can be a mistake. Engaging with your audience, responding to comments, and participating in conversations helps build a community around your brand and fosters a sense of connection. 7. Overlooking Analytics and Data: Failure to track and analyze marketing data can lead to missed opportunities for improvement. Utilize analytics tools to measure the performance of your campaigns and make data-driven decisions. 8. Setting Unrealistic Expectations: Expecting immediate results from marketing efforts can lead to frustration and disappointment. Marketing takes time, and setting realistic expectations helps maintain focus and motivation. 9. Not Testing and Iterating: Not testing different marketing approaches and strategies can limit your understanding of what works best. A/B testing various elements of your campaigns can help optimize performance and achieve better results. 10. Forgetting the Call-to-Action (CTA): A strong and clear call-to-action is essential in marketing materials. Without a compelling CTA, your audience may not know what action to take next, resulting in missed opportunities for conversions. 11. Ignoring Customer Feedback: Customer feedback is a valuable source of insights and opportunities for improvement. Ignoring or dismissing customer feedback can lead to a disconnect between your brand and its customers. By recognizing these common marketing mistakes, you can take proactive steps to avoid them and create more effective, successful marketing campaigns that drive growth and engagement for your business. Remember that marketing is an ongoing process, and continuous learning and adaptation are key to staying ahead in the ever-evolving landscape of marketing. Since 1955, United Way of Logan County has been at the heart of the community uniting individuals, businesses and organizations to create lasting change. Over the years, they have become the philanthropic hub of Logan County, providing essential support and resources to improve the lives of its residents. 136 years ago, in Denver Colorado, United Way’s roots trace back to a seemingly unlikely gathering. A woman, a priest, two ministers and a rabbi came together and conceived the nation’s first united campaign, which benefited 10 health and welfare agencies in the area. Their idea, which inevitably sounds like the beginning of a bad joke – led to the creation of an organization that coordinated relief services, counseled and referred clients to cooperating agencies, and provided emergency assistance grants. That year, the group raised $21,700 for this greater good and marked the inception of a movement that would become United Way. The spirit of giving and community support then spread to Logan County, Ohio in 1955 when local community leaders organized the United Fund of Logan County. Since 1955, generations of local residents and businesses make their charitable impact through United Way. When you give to United Way, you become a part of a long-standing solution that works to positively influence the health, education, and financial stability of every person in Logan County. United Way is most well-known for the traditional “Workplace Campaign,” in which employees at participating businesses have the opportunity to make a pledge to give to United Way via payroll deduction throughout the year. It’s a convenient and easy way for people to make a difference locally year-round. More than just a fundraiser, United Way collaborates with businesses, non-profits, government, and civic organizations to address the growing needs of our community. No gift is too large or too small, as your contributions of time and treasure unite with those of others to make a difference here at home.
93 cents of every dollar raised goes directly to local programming, beating the Better Business Bureau’s Standard of Charitable Accountability of 65 cents on the dollar. Not only do they keep the money raised local, but the team at United Way believes in being involved in the local community, also. By being a member of the Chamber, they are better connected with their neighbors and business leaders and can stay aware of what’s happening in the community. For aspiring entrepreneurs, Dave Bezusko, Executive Director of United Way, offers a crucial piece of advice: “In your business plan, think about ways in which your business and your customers can give back to the community. Scores of surveys and research shows that consumers have a more positive perception toward small businesses and large corporations who are socially responsible and give back in a purposeful way.”
Ashley Spence, Resource Coordinator and their Licensed Social Worker, is embedded in nine participating workplaces in Logan County to meet one-on-one with employees about non-work related issues and connect them with available resources. Locally, United Way was voted Best Non-Profit in the Best of Loco contest. United Way plans to launch a new program this fall and will be hiring for a full-time VITA Program Coordinator. This will be a public-facing role within the United Way of Logan County. The position fills a critical part of the Strategic Plan to positively influence the financial stability of every person in Logan County by coordinating and supervising all aspects of their new Volunteer Income Tax Assistance program. The VITA program serves low- and middle-income families, providing free tax preparation and filing in Logan County. The starting salary will be between $45,000 and $50,000 and the successful candidate will have a Bachelor’s Degree and / or 1-3 years of experience in any of the following: Tax Preparation, Volunteer Management, Banking or Finance, Social Service, Non-Profit work. United Way is now located at 653 S. Main St., Bellefontaine, where they moved to in 2022. Along with Dave and Ashley, others on the United Way team are Melody Couchman, Community & Engagement Director and Linda Sundburg, Bookkeeper. Coming up this month is United Way of Logan County’s big Community Care Day on August 25. Community Care Day is an annual event where hundreds of volunteers from area workplaces, churches and civic organizations will work on meaningful group projects and make a difference in Logan County! You and your coworkers can sign up here: uwlogan.org/community-care-day-2023 and enjoy a fun day of giving back to the community. You can find this event, and others on their website: uwlogan.org. There, you will also see more information about the impact they have had in Logan County, their programs, and more! Please join us in congratulating United Way of Logan County on being the Logan County Chamber of Commerce August 2023 Business of the Month!  |
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Logan County Chamber of Commerce
100 S. Main St, Bellefontaine, Ohio 43311 Phone: 937.599.5121
Fax: 937.599.2411
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