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Business of the Month Spotlight

Sweet Aromas

May 2020


Sweet AromasBefore opening Sweet Aromas, a coffee shop located in Downtown Bellefontaine, Beth Zell always had a special passion for sharing her love for exciting coffee flavors and baked goods with others.

"It brings me great pleasure to see someone's face light up when they enjoy something I have made," said Beth. "It's exciting that I have been able to turn my passion into a business that I enjoy going to each day. I have surrounded myself with a wonderful family of staff that share my passion for coffee, food and serving others."

Sweet Aromas serves locally roasted coffee from Hemisphere Coffee Company, located in Mechanicsburg. The coffee is always roasted and served fresh for their customers. The Sweet Aromas team also bake their scones, muffins, cinnamon rolls, macarons, chocolate chip cookies and even dog treats (Brant's Biscuits - their son's business) right in their own kitchen.

"Everything is baked in small batches using family recipes," said Beth. "If you stop in for your morning cup of coffee, you might even smell the cinnamon rolls as they come out of the oven."

It was always Will and Beth Zell's dream to open a coffee shop and bakery. When the building at 120 East Court Avenue became available, they jumped at the opportunity to purchase it in 2012.

"Will and I are both entrepreneurs at heart," said Beth. "We both love the excitement of starting and growing a business. It has been fulfilling to serve our community and to be a part of the Downtown Bellefontaine revitalization."

Beth and Will were both born and raised in Logan County and are very passionate about the community. "Walking into Sweet Aromas each morning and seeing members of our community gathered together is the most rewarding part of owning a coffee shop," said Beth.

During the current pandemic, they have taken on the challenge of staying open for their customers, so their customers have access to something that brings them comfort and a sense of normalcy.

"We have taken the virus seriously and we have put many procedures in place to protect our customers and staff," said Beth. "The interesting thing is we have learned more about our business and how we can operate in different ways and still be successful. For instance, we have implemented a touch-less pick up area for orders that are placed online. This has been hugely successful, and our customers are loving it. Essentially, it is as close as we can get to having a drive-thru service. This is something that we will continue to use even after the social distancing rules are lifted."

The Zell family have been long-time supporters of the Logan County Chamber. Mr. Zell has previously served on the Chamber Board and they firmly believe in the significant impact the Chamber has on the local business and tourism community.

Please join us in congratulating Sweet Aromas for being selected as the Business of the month for the month of May.




2019 Stars In Business Award Winners

2019 Stars in Business Award winners



Margaret Piatt - Max Evans Tourism Award Winner

Margaret Piatt - Max Evans Tourism Award Winner
Margaret Piatt began her career at Piatt Castles as a child living in the back of Mac-A-Cheek Castle, where she gave her first tour at age five to her uncle Cricket. She has continued to be an active part of the Castles through her work developing exhibits, programs, and events for both local residents and visitors. Her efforts at Piatt Castles attract visitors from all across the U.S.

RTC Services - Nonprofit of the Year

RTC Services - Nonprofit of the Year
RTC began in the 1960s when a group of parents of children with disabilities banded together to form a school for their children. Today, RTC Services is a nonprofit organization that operates several day programs, individualized employment services, and public transportation for Logan County. Their mission is to provide services that promote employment, community connections, and independence in life.

Colton Lowry - Young Professional of the Year

Colton Lowry - Young Professional of the Year
Colton Lowry joined Edward Jones Investments as a financial advisor in 2013 after graduating from Miami University with a degree in finance. Aside from being a financial advisor, Colton is also the current president of the Rotary Club of Bellefontaine, a member of the Green Hills Community board of directors, and a United Way board member. He was born and raised in West Liberty and is a 2009 graduate of West Liberty-Salem.

Homegrown Yoga - Emerging Business Award Winner

Homegrown Yoga - Emerging Business Award Winner
Homegrown Yoga was started in 2018 based on the values of integrity and passion, a love of yoga, interest in quality teaching, and the belief that yoga can be accessible to everyone. Founder Addy Passaro took her first yoga class in 2011 and began an avid practice of yoga in 2016. The studio on North Main Street offers 29 classes a week in variety of styles of yoga.

Majestic Plastics - Small Business of the Year

Majestic Plastics - Small Business of the Year
With a combined 15 years of experience in injection molding and manufacturing, Sean & Bobbi Ammons began in December 2000 with a single machine and one sub-contracted job. Today, they own 23 molding machines operated by 60 team members producing over 10 million parts a month for the automotive industry worldwide. They compete with some of the largest companies in the world and have won numerous awards for impeccable quality, delivery, and customer service.

Ron and Kathy Troyer - Entrepreneur of the Year

Ron & Kathy Troyer - Entrepreneur of the Year Award
Ron and Kathy Troyer took their love for home-brewing craft beer and their passion for the process to the next level by opening Roundhouse Depot Brewing Co. in 2018. In its short time, Roundhouse has quickly become a destination for craft beer lovers from across Ohio. Ron & Kathy brew all beer, cider, and wine on site at their West Chillicothe Avenue location, with 10 beers and 2 ciders on tap at all times.

Hill and Hamilton - Integrity in Business Award Winner

Hill & Hamilton - Integrity in Business Award Winner
Founded in 1920 by Glenn Hill & Fred Hamilton with a desire to provide Logan County residents and businesses a better insurance experience, Hill & Hamilton Insurance began its storied tradition. Current owner Tom Simon joined the agency in 1981 and in 2006, Tom’s son Matt joined the company. Today, Hill & Hamilton is the largest insurance agency headquartered in Logan County.

Alan Hale - Richard J. Rupp Leadership Award Winner

Alan Hale - Richard J. Rupp Leadership Award Winner (posthumous honor)
Having served in various professional capacities as well as with a number of service groups and organizations, Alan Hale’s legacy in Bellefontaine and the surrounding community is indisputable. Alan graduated from Dartmouth College in 1961 and shortly thereafter began work for the Peace Corps Training Camp in Puerto Rico. Alan’s work took him to Minnesota, Hawaii, New York, and finally back to Bellefontaine in the mid-1980s. Alan worked with the Logan County Prosecutor’s office and later worked as Director of the Logan County Solid Waste District. Alan returned to the Peace Corps as a volunteer in 2017 and served in the Philippines until his untimely death in July 2019.

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100 S. Main St.
Bellefontaine, OH 43311
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