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December 2023 Chamber Business of the Month: Big Orange Shoe Shop

12/7/2023

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Big Orange Shoe Shop was opened in 1975 by West Liberty native, Ken Lehman. An avid fan of all things running, Ken founded the “Big Orange” Cross Country program at West Liberty-Salem Schools, where his team won four consecutive state titles in a row from 1976-1979. As Ken is a well-known icon for West Liberty athletics, Big Orange Shoe Shop (B.O.S.S.) is well known as an icon for the West Liberty community (and beyond!).
Big Orange Shoe Shop West Liberty
Current owner, Tim Vermillion, says he wasn’t specifically looking for the business when he bought B.O.S.S. 7 years ago. Located at 103 W. Baird Street since opening in 1975, Big Orange Shoe Shop is a long-standing and established traditional retail business in the heart of West Liberty. Not just a shoe store – though you can find plenty of shoes there – they offer many favorites like Brooks, Asics and Saucony. 
B.O.S.S. now offers silk screen and custom embroidery for teams, organizations or even businesses. Customers love the store because of its history and loyalty to not only the West Liberty community, but other local schools and community organizations, as well. Team uniforms and apparel are provided to Benjamin Logan, Triad and many others. You can also order and customize your school jacket with Big Orange Shoe Shop.

Big Orange Shoe Shop has sponsored the annual BOSS Summer Run since its inception in 1977, where male and female age group winners receive certificates to the store. Proceeds from the BOSS Summer Run benefit the West Liberty-Salem Big Orange Cross Country program. The B.O.S.S. crew provides the t-shirts for the race, as well as other races like the Annual West Liberty Luminaria 5K. First place winners from the Luminaria 5K also receive certificates to B.O.S.S.! You will also find the B.O.S.S. crew set up at different sporting events and festivals, like the West Liberty Labor Day Festival – where you can shop their full store. It is important to them to support the community and give back when they can.
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“B.O.S.S.,” the store’s nickname from a time when Ken’s team was overcoming adversity and winning state titles still holds true to this day. After Ken, Pat & Jim Clement were owners, as well as Julie & Dennis McIntosh. Tim continues to hold the business to the same old-school high standards that the previous owners did and pushes through adversity like the Covid shut down and the challenges that come from being a rural, small-town business. One thing that stands out now is that Big Orange Shoe Shop is now the official uniform shop for AGC Automotive. They provide three full uniforms for each AGC employee, and this service has positively enhanced the success of B.O.S.S.

One of the best parts of the Big Orange Shoe Shop is the experience you get when you go into the store. Tony Grant and Bev Yoder help run the business and they help you get exactly what you need. Their quality footwear is designed for specific athletic events and their staff is knowledgeable about which shoes would suit you best. Tim credits the community support for the success of the business and says it’s because of the customers that Big Orange Shoe Shop has been open and thriving since 1975. He is proud to be a part of the West Liberty community and connected with all the wonderful businesses in the village!
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We recommend you stop into the B.O.S.S. to see all the things they have to offer, especially if you have never been! They are located at 103 W. Baird St., West Liberty, and open Monday through Friday from 1-5pm and Saturday from 9am-2pm. Have a question or want to place an order? You can call them at 937-465-6167. Tim also has a sister company – T&L Graphics in Belle Center, and you can find more information about them on their website.
Tim Vermillion B.O.S.S.
Please join us in congratulating Big Orange Shoe Shop as being the Logan County Chamber of Commerce December 2023 Business of the Month!
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November 2023 Chamber Business of the Month: Dorcey's Flowers

11/8/2023

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Dorcey’s Flowers is a floral boutique and event planning business with a unique story that has been blooming for 14 years. Originally located in Urbana, owner Kristie Herlong took over the space in Dorcey’s General Store building and re-named it just that. The new business started as selling vintage antiques and Kristie’s favorite part of the job was decorating and designing different areas of the store.
Dorcey's Wedding Flowers
Located next door was a flower shop and on slow days, Kristie would join them to help create flower arrangements. They taught her a lot (more than either of them knew!) and before long, she was even creating vintage setups for weddings, such as unique arbors made of books and trees and adding seating areas! Not long after, a bride came to her in a panic when their florist could no longer provide for the wedding. Kristie used her years of creative experience and saved the bride’s wedding day (which was the next day) and wedding flowers! Since then, people have been calling and requesting wedding flowers and that’s really where Dorcey’s Flowers begins.

Four years ago, Kristie moved the business to Logan County because she saw a positive change in the area that she wanted to be a part of. Initially opening in Bellefontaine, Kristie soon began looking for a bigger space as business continued to expand. Thankfully she found the perfect spot at 118 N. Detroit Street in West Liberty a little over a year ago. Timing was great for the larger space, as last year during the busy Fall wedding season, Dorcey’s had 14 weddings to prepare flowers for!
Dorcey's Flower Arrangements
Dorcey’s Flowers offers arrangements for all occasions but specializes in wedding floral design. Kristie also focuses on event planning and loves to create magical experiences for people to enjoy. Some of her favorite events that she has put on are an Alice in Wonderland themed Tea Party and Dinner at The Castle (dinner, dancing, and a tour of the historic Piatt Castle Mac-A-Cheek). Events have even expanded to out of state trips for ladies such as “Dorcey’s Christmas in New York” and “Dorcey’s takes Texas.”

Kristie’s background is unique and there’s no doubt the creative industry is where she is supposed to be. She used to work in the film industry, where she created sets and costumes for Directors. Eventually, she became her own Director and even won an MTV Movie Award. Due to her creative past and experience, Kristie feels that she can execute any idea her customers come up with. The Dorcey’s Flowers marketing strategy is much like others with a focus on social media, but what sets them apart is Kristie’s view on customer service. She makes sure to go above and beyond for her customers. She also makes sure to be involved in the community and stresses the importance of being a Chamber member, which can help with business visibility. Kristie says that being a part of a Chamber is like being part of a business family and the networking that comes from it helps her business (and many others) thrive.
Kristie Herlong's Family
Kristie’s success didn’t come on her own. She owes many thanks to her mother, who she can count on for business advice and to a dear friend, Gigi, who helps Dorcey’s Flowers occasionally with her high energy and enthusiasm. Kristie’s husband lends a hand, especially behind the scenes with her special events and their sons help set up and clean up! Kristie states, “We all have our own little roles as a small business!” and she is thankful for everyone’s love and support.
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You can check out Dorcey’s Flowers for a special event this weekend, November 9-11, where the flower studio will be open for a retail shopping event. This one-of-a-kind event is a chance to do some holiday shopping and find some of Kristie’s “mistletoe magic” for yourself. On Wednesday, November 15, you can also join Kristie for a Holiday Wreath Workshop at BUILD Cowork + Space from 6:30-8:30pm. You’ll also want to save the date for the last Saturday in April 2024 for something special that is in the plans! Find more information about these events on Dorcey’s Facebook page.
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You can order flowers, book a consult, or sign up for an event on Dorcey’s Flowers’ website. If you could use a hand with your personal or business holiday decorating, you can also book Dorcey’s for a Holiday Decorating Appointment, where Kristie will create a beautiful, magical space out of your own decorations, and you won’t have to do any of the hard work! If nothing else, we encourage you to experience some of Kristie’s magic by stopping in her space in West Liberty!

Please join us in congratulating Dorcey’s Flowers on being the Logan County Chamber of Commerce November 2023 Business of the Month!
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Kristie Herlong
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Pursuit of Excellence Series Brings Pete Blank Presentation to Holland Theatre

10/13/2023

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​Do you love your job but hate your boss? Is your organization doing great things, but you feel like you’re just a cog in the machine? Maybe you don’t care either way what your day-to-day entrails, as long as you can continue to work with the people around you.

​​We all have a reason we get up and go to work every day. And yes, a paycheck may be one of those reasons, but as renowned leadership expert Pete Blank shared on October 12, we 
continue to go to work because of at least one of four reasons: our job, our organization, our boss, or our squad. Pete encouraged attendees to consider why their team comes to work every day, and how to make all four reasons relevant.
Signature Event in our annual Pursuit of Excellence Series
This was the second Signature Event in our annual Pursuit of Excellence Series, a program the Chamber developed and brought to life in 2019 as a way for business owners and managers to learn – or brush up on – the basics of business. In just one hour every month, attendees hear from an industry expert on a topic relevant to their business: everything from financial statements to business insurance to social media strategy.
Pete Blank at Holland Theater Bellefontaine
We look forward to hosting even more of these events in 2024 and hope you’ll join us to learn more about optimizing your business’ success. For more information, contact the Chamber on the 2024 Pursuit of Excellence schedule.
 
Our 2023 series was sponsored by Ascend Consulting and Open Road Renewables. Our Signature Event Presenting Sponsor was Richwood Bank. Thank you to these businesses for bringing Pete Blank to Logan County!
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October 2023 CHamber Business of the Month: IEG Plastics

10/4/2023

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Starting with 3 machines and a small tool shop, IEG Plastics was founded in 2004 with a vision to supply customers with high quality plastic injection molds. Initially, the company started supplying customers with plastic injection molds that were built offshore and then brought back to the United States for production. In addition, IEG chrome plated parts out of Korea, China and Taiwan. This practice gave the company a chance to diversify their services and ultimately open their Bellefontaine injection molding facility in 2015, located at 223 Lock and Load Drive. This was done in an effort to re-shore work and to better support their customer base.
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Selecting the Bellefontaine location was a strategic decision for IEG. After sitting down with community leaders and discussing many options, the local support and the promising manufacturing labor pool made Logan County a favorable choice for the company. Jim Moore, Owner, boasts about what a great team and staff he is privileged to have. This can be attributed to the fact that the team “lives and dies by their core values.” Those core values are: Positive Thinking is Powerful Thinking; Lock & Load; Individual Commitment to the Group Effect; Do the Right Thing; Aim for the Highest Peak. IEG’s experienced team of professionals operates on the Traction Entrepreneurial Operating System (EOS). This EOS is built around accountability, both to the team members at IEG and to their customers. Using the tools and key components of Traction (Vision, Data, Process, Traction, Issues & People) fuels IEG’s business approach of providing customers with top notch service, impeccable quality, and unparalleled partnership with clients.
Currently, IEG produces on 12 machines and has expansion plans that are expected to be completed in the next few years. Their plastic injection molded products primarily support the automotive and powersports industries. In addition to injection molded parts, they also provide tool building and 3D blue light scanning and assembly. These products and services enable them to be considered a full-service facility. One of the most interesting things that IEG produces are high tech, key safety component parts, such as some of those found in seat belts, airbags, and steering wheels – and the team is proud to know their products help save lives every day.
IEG Plastics Bellefontaine
Not only does the IEG team strive to exceed expectations in their business, but they also focus on being positive community members. They actively share their time and talents in support of causes to help improve and bring measurable change to the community. IEG has been a Chamber member since shortly after opening their Bellefontaine location. They believe their Chamber membership is beneficial in many ways, but especially in the areas of networking and keeping up to date on what’s happening around Logan County. This greatly affects the company, as IEG thrives on word of mouth.
Recently, Honda certified IEG Plastics with Tier 1 status. It is no question that their turnkey business practices are one of the top reasons for their continued success and growth. Their ability to tackle complex projects is what makes them a leader in the mold design and mold making industry. When you partner with IEG, you are getting the best quality product due to their state-of-the-art precision equipment and experienced team of professionals.
IEG Plastics Staff
The continuous success and expansion also brings along the need for more employees. IEG Plastics is currently hiring for Production Associates, as well as a Process Technician, Process Engineer and Tool Room Associate. You can find more information on their website: https://ieg-llc.com/career/, where you can also find their core values and some key descriptions of a quality employee. You can find more information about IEG products on their website, as well as on Facebook.

Please join us in congratulating IEG Plastics on being the Logan County Chamber of Commerce October 2023 Business of the Month!
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Grand Opening of Lutheran Community Services new facility

9/29/2023

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Congratulations to Lutheran Community Services on their ribbon cutting and grand opening of their new building at 820 W. Sandusky Ave., Bellefontaine! This beautiful building was built by Link Construction and now holds the Thrift Store, Our Daily Bread (serving lunch & dinner) and Bridges Community Action. The Chamber and community celebrated the grand opening with a ribbon cutting on September 21. You can find more information on their website: https://www.becomebettertogether.org/
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Top Promotion Strategies to Boost your Small Business

9/27/2023

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Top Small Business Promotion Strategies
​Promotions are a highly effective strategy for any small business looking to make its mark in a competitive market. In this blog, we'll dive into some of the best promotion strategies that can help skyrocket your small business to success.

1. Content is King
​In the digital age, content marketing has proven to be a powerful tool for building brand authority and connecting with potential customers. Start a blog on your business website and consistently publish informative and valuable content related to your industry. This not only helps with search engine optimization (SEO) but also positions your business as an expert in the field, attracting organic traffic and establishing trust.
2. Loyalty Programs and Referral Incentives
Rewarding your existing customers for their loyalty can drive repeat business and customer retention. Implement a loyalty program that offers discounts, exclusive offers, or even free products/services to customers who make repeat purchases. Additionally, create referral incentives where customers receive rewards for referring new clients to your business. This word-of-mouth marketing can significantly expand your customer base.

3. Limited-Time Offers
Create a sense of urgency and excitement with limited-time offers. Whether it's a flash sale, a seasonal discount, or a special promotion tied to a specific event, these time-sensitive deals can encourage potential customers to make a purchase sooner rather than later. Make sure to effectively communicate the urgency through your marketing materials.

4. Collaborations and Partnerships
Teaming up with complementary businesses can be a win-win situation for all parties involved. Collaborations and partnerships can expose your business to new audiences and broaden your reach.

5. Email Marketing Campaigns
Email marketing is far from obsolete. Building an email list of interested customers gives you a direct line of communication. Send out regular newsletters with updates, promotions, and valuable content. Personalization is key – tailor your emails to individual preferences for better engagement.

​Promoting a small business requires creativity, consistency, and a strategic approach. By mastering the art of content marketing, loyalty programs, limited-time offers, collaborations, and email campaigns, you can effectively reach your target audience, build a loyal customer base, and ultimately drive your small business toward lasting success. Remember, the best strategy may vary depending on your industry and target audience, so don't hesitate to experiment and refine your approach based on what works best for your unique business.
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Proven Strategies to Increase Online Sales

9/20/2023

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A strong online presence is crucial for any business aiming to thrive. While setting up an online store is a great first step, the real challenge lies in driving consistent online sales. Fortunately, there are several effective strategies you can implement to boost your online sales and create a thriving e-commerce business. Let's dive into some tried-and-true methods:

1. Optimize Your Website for Conversion:
​Your website is your digital storefront, and just like a physical store, it needs to be inviting and easy to navigate. Ensure your website is mobile-friendly, loads quickly, and has clear and intuitive navigation. Implement high-quality product images, detailed descriptions, and customer reviews to build trust and confidence in potential buyers.
2. Leverage the Power of SEO:
Search Engine Optimization (SEO) is a powerful tool to increase your website's visibility on search engines. Conduct keyword research to understand what terms potential customers are using to find products like yours. Incorporate these keywords into your product descriptions, meta titles, and headings to improve your chances of appearing in search results.

3. Implement a Clear Call-to-Action (CTA):
Every page on your website should have a clear and compelling call-to-action. Whether it's "Shop Now," "Add to Cart," or "Subscribe," a well-placed CTA guides visitors toward making a purchase or taking the desired action.

5. Offer Special Promotions:
Everyone loves a good deal. Implementing special promotions, such as discounts, buy-one-get-one offers, or limited-time sales, can create a sense of urgency and encourage customers to make a purchase sooner rather than later.

6. Leverage Social Media:
Social media platforms offer a valuable opportunity to connect with your target audience and showcase your products. Regularly post engaging content, including product highlights, behind-the-scenes looks, customer testimonials, and educational posts related to your industry.

7. Utilize Email Marketing:
Build an email list of interested customers and regularly send out newsletters, product updates, and exclusive offers. Personalize your emails to cater to each customer's preferences and shopping behavior.

8. Invest in Paid Advertising:
Consider using paid advertising channels such as Google Ads or social media ads to target potential customers based on demographics, interests, and online behavior. These platforms offer advanced targeting options to reach your ideal audience.

9. Implement Abandoned Cart Recovery:
Many online shoppers abandon their carts before completing a purchase. Implement an abandoned cart recovery strategy by sending follow-up emails to remind customers about the items they left behind and offering incentives to complete their purchase.

​Increasing online sales requires a combination of strategic planning, consistent effort, and a deep understanding of your target audience. By implementing these strategies and adapting to changing market dynamics, you can drive meaningful growth and establish a strong online presence for your business.
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Maximizing Productivity and Growth During Your Business's Slow Season

9/13/2023

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Maximize Productivity and Growth
Every business experiences fluctuations in customer demand throughout the year. Whether you're in retail, hospitality, or services, the slow season can often be a challenging time. However, this doesn't mean you should sit back and wait for things to pick up again. In fact, the slow season presents a unique opportunity to focus on activities that can help your business thrive in the long run. Let’s dive into how to make the most of your business's slow season:

1. Refine Your Business Strategy:
With a clearer understanding of your business's strengths and weaknesses, consider refining your strategy. Are there new markets to tap into? Could you expand your product or service offerings? Use this period to brainstorm and plan for growth. 

2. Invest in Training and Development:
Enhance the skills of your team members during the slow season. Offer training sessions, workshops, or online courses that can help them become more proficient in their roles. This investment not only improves your team's capabilities but also boosts morale and job satisfaction.

3. Update Your Marketing Materials:
Revamp your marketing materials, both digital and physical. Update your website, refresh your social media profiles, create new content, and brainstorm innovative marketing campaigns. such as blog posts or videos. Consider offering special promotions, discounts, or loyalty programs that can attract new customers and incentivize repeat business. These efforts can help maintain your brand's relevance and visibility, even during slower periods.

4. Conduct Research and Development:
Use this time to explore new product or service ideas. Gather feedback from your team and customers, and begin prototyping or planning for future launches. Innovation can set your business apart and generate excitement.

5. Perform a Financial Checkup:
Review your financial statements, budgets, and projections. Identify areas where you can cut costs, allocate resources more effectively, or invest in growth opportunities.

6. Take Care of Yourself:
Lastly, don't forget about your own well-being. The slow season can be stressful, but it's also a chance to recharge. Use the extra time to focus on your health, hobbies, and spending time with loved ones.

​A business's slow season doesn't have to be a period of stagnation. It can be transformed into an opportunity for growth, innovation, and preparation for busier times ahead. By strategically investing your time and resources, you can position your business for success and come out stronger on the other side.
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Gaining a Competitive Edge: Strategies to Outperform Your Competition

9/6/2023

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Small Business Strategies to Gain Competitive Edges
In today's fiercely competitive business landscape, staying ahead of your competitors is essential for long-term success and growth. While competition can be daunting, it also presents an opportunity for innovation and improvement. In this blog, we will explore effective strategies to give your business a leg up on the competition and help you stand out from the crowd.

1. Know Your Competitors Inside Out:
To surpass your competition, you must first understand them. Conduct thorough competitor research to identify their strengths, weaknesses, marketing strategies, and product offerings. Analyze their online presence, customer reviews, and social media engagements. This knowledge will help you position your brand strategically and capitalize on gaps in the market.

2. Differentiate Your Brand:
Discover what makes your brand unique and emphasize it in your marketing efforts. Whether it's superior customer service, innovative technology, or a distinctive brand personality, highlight these aspects to set your business apart from competitors. Differentiation builds a strong brand identity and fosters customer loyalty.

3. Prioritize Innovation:
Continuously innovate your products or services to meet evolving customer needs and preferences. Stay updated with industry trends and incorporate cutting-edge technologies to offer a competitive advantage. Customers are drawn to businesses that consistently provide fresh and inventive solutions.

4. Deliver Exceptional Customer Experience:
Exceeding customer expectations is a powerful way to differentiate yourself from the competition. Focus on delivering personalized experiences, addressing customer pain points, and promptly resolving issues. A satisfied customer is more likely to become a loyal advocate for your brand, positively impacting your reputation.

5. Embrace Digital Marketing:
Digital marketing is a cost-effective and far-reaching way to connect with your target audience. Leverage social media, content marketing, email campaigns, and search engine optimization to increase brand visibility and engagement. Utilize data analytics to refine your strategies for maximum impact.

6. Foster a High-Performance Culture:
Your employees play a pivotal role in gaining a competitive edge. Create a positive and inclusive work environment that encourages creativity, collaboration, and professional growth. Invest in training and development to equip your team with the skills needed to outperform competitors.

7. Monitor Industry Trends:
Stay ahead of the curve by closely monitoring industry trends and emerging technologies. Anticipate changes in customer preferences and adjust your business strategies accordingly. Early adoption of innovative trends can position your business as an industry leader.

8. Partner and Collaborate:
Collaborating with complementary businesses can open new avenues for growth. Seek partnerships that add value to your offerings and expand your reach. Collaborative efforts can lead to cross-promotion, shared resources, and access to a broader customer base.

9. Optimize Operations:
Streamline your internal processes to enhance efficiency and reduce costs. Invest in technologies that automate tasks, improve data analysis, and enhance decision-making. Smooth operations can give you a competitive edge by allowing you to deliver better products or services faster.

​Gaining a competitive edge requires a proactive and innovative approach to business. By understanding your competitors, differentiating your brand, prioritizing innovation, and focusing on customer experience, you can outperform your competition and thrive in the market. Embrace digital marketing, foster a high-performance culture, and monitor industry trends to stay ahead of the curve. Most importantly, continuous improvement and adaptability are essential for sustained success in today's ever-changing business environment.
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Prescription Bliss

8/31/2023

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In a world where healthcare costs can be overwhelming, Prescription Bliss has spent almost five years providing a lifeline to individuals struggling to afford their prescription medications. Since its inception in September of 2018, the Prescription Bliss team has been on a mission to bridge the gap between high prescription costs and limited insurance coverage.
Prescription Bliss began in 2018 when Andrew Brewer stumbled across Prescription Assistance Programs while working on a project that was reviewing healthcare options. He quickly understood that many people were facing a tough situation – prescription costs were high, and insurance wasn’t always covering the bills. Digging a little deeper, he also recognized how complex the process was to obtain help. Feeling the need to raise awareness and advocate for individuals when, in many cases, they did not have anyone else to do it for them – Prescription Bliss was launched. While continuing with their full-time jobs, Andrew, and wife Jennifer, began to benchmark the industry to understand how to best serve their members. With support and assistance from family, everyone involved made it their mission to start connecting as many people as possible with resources to save on their medications. Shortly after, Andrew made the decision to leave his full-time position to focus on growing the business. Just a few months later, they were able to move their home-based business to an office space in Downtown Bellefontaine. In March 2020, just as the country was shutting down and despite the challenges brought by the pandemic, the first Prescription Bliss office opened, and Jennifer left her employer to come on board full time. At this time, they were serving only 5 members. Today, just a short 5 years later – Prescription Bliss has 8 employees, has served over 2,000 members, and has saved members an estimated $24 million in prescription costs. A large population of members are from Logan County and across Ohio, with a current reach of 49 states!
What’s unique about Prescription Bliss is that they’re not an insurance company. They don’t replace options – they create them. Their focus is about relationships and spending the necessary time to understand each individual’s situation to find the best
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option for them. They help educate and advise individuals on ways to reduce prescription costs, all while being transparent. Members join Prescription Bliss through referral sources, such as their doctor, insurance agent, family, or friends. Their team brings a combined 45 years of experience to the table, with direct experience in grants, pharmaceutical programs, and internationally sourced medications.

Prescription Bliss’ connection to Logan County is deep-rooted. They’re not just about business, they’re about building a community. The Brewers’ ties to the area and their commitment to meaningful employment opportunities led them to keep their business near home. Their involvement in community events and various recognitions underscore their dedication. Recently, they were awarded Female-Owned Business certification and were chosen for the Logan County Chamber of Commerce 2022 Emerging Business Award.
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In a world where affordable healthcare is often a distant dream, Prescription Bliss stands tall as a reminder that change is possible. As they celebrate their fifth anniversary, they serve as a beacon of hope for those who need it most – Prescription
Bliss exists to provide options to those that did not know they had one. You can join the celebration and meet the team by attending their Open House on Friday, September 8 from 3:30-5:30pm, located at 111 W. Columbus Ave., Bellefontaine. In addition, the Chamber team will hold a ribbon cutting at 4:30pm to commemorate Prescription Bliss’ new office.

For more information about Prescription Bliss and their valuable services, you can visit their website: prescriptionbliss.com. You can also find them on Facebook and LinkedIn.
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Please join us in congratulating Prescription Bliss on being the Logan County Chamber of Commerce September 2023 Business of the Month!

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Logan County Chamber of Commerce
100 S. Main St, Bellefontaine, Ohio 43311
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